how to write a good resume?

Below you find 3 options how to improve your resume:

1) #1 RESUME WRITING SERVICES, this website takes you to the 10 tips of successfully written resume in order to "generate more interviews and higher salary offers". Each tips provides an example of before/after section of a typical resume, plus a link to a website with many more resumes, ready to be present.

My interest brought the  tip#5, where it's told to analyze ads and job description to identify the key words. it seems like a good hint in creating a resume for this particular ad.

2) THE DAMN GOOD RESUME, website with lots of informations and useful tips. Provides a free resume template, to help you create your own resume. By following the steps through free resume templates you can create your own resume, including all necessary informations and choosing your own design and format.

3)BEST 10 RESUME WRITERS, Their website is divided into sections, besides the main page with additional links that take you to the process of "creating a resume". There are also sections with interesting articles about resumes; helpful already asked questions about the company. 

However the website is more of a company providing a service of writing resumes than educational resource.

As you can tell there is plenty of websites, books, etc. with helpful tips to create a professional resume or simply just paid somebody to do so for you. But the question is if you have enough or the right qualities to include in your resume for the job you are applying???